Coronavirus has hit the fashion industry hard, just like many others. It has brought about job losses and uncertainties for so many individuals. Although it has allowed those same individuals to take some time out and do things they enjoy, without it having to be all about work.
With coronavirus and everywhere that isn’t essential being closed, we have seen an end to popping out or into town to browse stores and go clothes shopping. Online retailers have also been affected by this change as with so many people having a reduced or even non existent income, it makes a lot of people more reluctant to spend money on luxuries such as new clothes, even though it can be tempting to spend every penny you have on a massive Asos order. For a lot of people, not being able to go into a store and try the clothes on also puts them off of online shopping because it’s hard to tell whether or not something you buy will even fit.
Now that’s not to say that this lockdown period hasn’t seen it’s fair share of trends, just like the fashion world would on any normal day. But these trends are different in the sense that they are heavily focused on being more about DIY than for example, “florals for spring”.
“Y2K” and everything worn in the 90’s was already a big trend seen floating around socials and the outside world for a couple of years now, but during lockdown this trend has really come into its own. There has been a heavy comeback of things like tie-dye and bleaching, those cute 90’s bracelets with your name on, crochet and embroidery, as well as many more.
All of this means that for the more creative amongst us, it has been the perfect time to make a couple of extra ££ by recycling old clothes to create these trends for ourselves and sell them on. Depop for example, has really come into its own during this time, with it being the proffered point of selling for a lot of creatives doing this as their target audience is already there and waiting for them.
The creative industry a lot of the time is seen by people as a bit of a joke, especially when you tell your friends and family you’re going to uni to study fashion for instance. The fashion industry is notorious as one of which is hard to get into and make your mark on, so for all those fashion students and other creative individuals out there now making a killing at a time where most are worrying about money, I really do salute you! I’ve seen so many people on Depop selling tie-dyed t-shirts and pairs of socks, crocheted bralets and embroidered tote bags for upwards of 10, 20, 30 pounds each, when all in all, it would’ve cost them half that amount to make.
Shopping online on places like Depop is also attractive for a lot of people as they can buy things that they’re unsure about for a lot cheaper than where the item was originally purchased from and you can talk to the seller about the way an item fits to make a more informed decision on whether or not it will fit you. Either way, whether someone is out to bag a bargain or keep up with and be a part of these Coronavirus trends, creative individuals are having the time of their lives.