The video that is in everyone ears and eyes, Drake Gods Plan music video directed by Karena Evans (Interned under Director X) mentioned at the beginning of it that “The budget for the video was $996,631.90,” the opening title cards read. “We gave it all away. Don’t tell the label.
As the video showcase drake going around Miami doing good deeds from Giving away stacks of cash to people on the street, Giving a scholarship check to a student at University of Miami, Shutting down Brickell City Centre mall to allow the women of Lotus House Shelter some shopping sprees, Donating to City of Miami’s Fire Department, Frost School of Music and University of Miami, Paying for shopper’s groceries at a neighbourhood supermarket and more.
This is a whole new approach to music video and it skyrocketed it into a viral mode, it’s the video everyone wants to see from friends to family, giving it similar success to the song itself reaching to No. 1 on the Billboard Hot 100 in a week and stayed on the Hot 100 for three weeks when released on January 19 on the “Scary Hour” EP.